quot;Bloom Up" is the true story of Hermes and Betta, an Italian couple who have been exchanging for over 4 years. The docuflm highlights their daily life on the one hand: at work, at home, their daughter and interests; and the attraction for the swinging world and its practice on the other: meetings, parties, dinners, car sex and much more. Everything is told and shown "without flters". The camera "pawns" the two main charachters within a "perverse" world sweetened by the sweet and gentle soul of the couple.
Claire and Migoy's relationship is tested when Claire falls in love with Migoy, her son's best friend. This further complicates when it is revealed that Migoy is also secretly in a relationship with the boy who has been calling her Migoy.